About

I started out as a make-up artist. In 1996 I founded my first agency. My path has not been straight, and that is exactly my strength today.

Since then I have built brands, led campaigns, made media and developed products of my own. More than 30 years of experience in communication, marketing and branding now meet current technical know-how.

I build what I recommend. That is why oQueo develops its own software products, and why I write books you can apply in everyday work.

My motto: Create structure, deliver impact.

Career

  1. 1987-1990Apprenticeship as hairdresser, wig maker and make-up artist
  2. 1994Entry into communication: freelancer at an advertising agency (until 1996)
  3. 1996First own agency: engine-K medienbüro
  4. 1997Co-founder of the start-up abhof.net
  5. 1998Founded netProjects Media House (later rebloon)
  6. from 2002Seminars and workshops on the social web
  7. from 2006Podcasts, one of the first podcasters in Austria
  8. 2008Founded smimp.me
  9. 2010-2013smimp.r, printed social media magazine: co-publisher and co-editor-in-chief
  10. from 2011Author of the HOW TO book series
  11. 2012Renamed netProjects Media House to rebloon - agency for branding, marketing and communication
  12. from 2013Operator of seminarwoche.at and development of #hashwall
  13. from 2016Head of Marketing & Communications at the Zentrum für Risiko- und Krisenmanagement (ZRK)
  14. from 2023Co-publisher and co-editor-in-chief of VANGUARD Magazine
  15. from 2023DialogDynamics: automation with AI and AI-powered communication
  16. from 2024AEGIS: security and governance framework for AI agents
  17. 2026oQueo: founder and owner

Media

Robert-P. Pelikan, portrait for the PodLet team

Podcasts since 2006

I have been producing podcasts since 2006, which makes me one of the first podcasters in Austria. Today podcast productions are made at PodLet, a brand of oQueo.

Visit PodLet (opens in a new window)

VANGUARD Magazine

Since 2023 I have been co-publisher and co-editor-in-chief of VANGUARD Magazine, the magazine for leadership, innovation and risk management in the German-speaking world. The media owner is the Zentrum für Risiko- und Krisenmanagement.

Read VANGUARD (opens in a new window)

Books

You will find the HOW TO series with 26 titles on the home page.

To the books

Want to get in touch?

Write me a message. I will get back to you as soon as possible.

Contact