Robert-P. Pelikan

Founder of oQueo, author, podcaster, publisher

I have worked in communication since 1994. Today I combine it with AI, software and media.

My motto: Create structure, deliver impact.

What I do today Contact
Portrait of Robert-P. Pelikan

What I do today

At oQueo we deliver AI, software and web. Alongside that come media, our own products and projects I am involved in.

More products

All products on oqueo.io (opens in a new window)

Strategy

Strategy for marketing and AI

Before anything is built, you need a plan. I develop it with you, for your brand and communication as well as for using AI in your company.

  • Marketing

    Positioning, communication strategy and a marketing plan that fits your goals and your team. This has been my craft since 1994.

  • AI

    Where AI makes sense in your company: finding the first use case that pays off and working out what can be done at what effort.

  • Delivery

    Building and delivery happen at oQueo, the agency for AI consulting and implementation, software solutions, web and digital.

Want to start with a strategy?

Requests and quotes go through oQueo. There you get a clear quote.

AI solutions at oQueo (opens in a new window) Agency solutions at oQueo (opens in a new window)
Request a project (opens in a new window)

References

A selection from more than 30 years in the industry - many more companies and organisations come on top.

  • Austrotherm
  • Baumit
  • BAWAG PSK
  • Billa
  • Caritas
  • Elevadis 86
  • Glanzwerk Reinigung & Detailing
  • Haas & Haar Hairstyling
  • Hummel
  • Interim Team
  • Murexin
  • Österreichische Lotterien
  • Palfinger
  • Race-Event
  • Senat der Wirtschaft
  • Siemens
  • Spirit Design
  • Vienna Capitals
  • Zentrum für Risiko- & Krisenmanagement
  • …and many more

The HOW TO series

Since 2011 I have been writing the HOW TO series: practical books that explain digital platforms and technologies for everyday business, without buzzword bingo. All 26 titles are published by oQueo. The books are written in German.

  • How to LinkedIn im Business

    How self-employed professionals and companies can use LinkedIn with a plan: profile, network, company page, posts, sales, recruiting and advertising basics.

  • How to X im Business

    Assessing X and using it with purpose: risks, profile, formats, customer dialogue, crises, advertising and analytics for professional discussion and media relations.

  • How to Facebook im Business

    Facebook for local visibility, groups, customer dialogue and advertising: setting up pages and accounts, running Meta ads, measuring results and legal requirements.

  • How to Instagram im Business

    Using Instagram as a visual channel for brands, products and experts: profile, formats, community, business and shop use, advertising, analytics and legal basics.

  • How to YouTube im Business

    YouTube as a search engine and video library for businesses: channel, formats from long videos to Shorts and live, discoverability, advertising, analytics and law.

  • How to Threads im Business

    Placing Threads as Meta's text-based channel and building a presence for brands and experts: account, post types, feeds, fediverse integration, analytics and ads.

  • How to TikTok im Business

    Using TikTok for brand awareness and social commerce while weighing the risks realistically: short videos, music, creator partnerships, advertising and data protection.

  • How to Snapchat im Business

    Assessing and using Snapchat for young audiences, local visibility and AR experiences: profile, Stories, Spotlight, Lenses, advertising and youth protection.

  • How to WhatsApp Marketing im Business

    WhatsApp as a channel for dialogue, service and sales: Business app or Business Platform, channels, consent for marketing messages, data protection and privacy.

  • How to Hashtag Marketing im Business

    Using hashtags with purpose for discoverability, campaigns and events: choice by platform, brand hashtags, social walls, rights to user posts and monitoring.

  • How to LLM im Business

    How language models work and how businesses use them day to day: briefing, review, templates, data protection, local models, the AI Act and rollout in teams.

  • How to Podcast im Business

    Planning, producing and distributing a podcast as a business medium: format, recording, editing, hosting and directories, marketing, analytics and legal points.

  • How to Newsletter Marketing im Business

    Planning and building an email newsletter: concept, consent and double opt-in, tool choice, deliverability, issue structure, welcome series and metrics.

  • How to NFT im Business

    A sober look at when NFTs as digital proof benefit a business and when they do not: use cases, costs, security, law and tax, privacy.

  • How to Pinterest im Business

    Pinterest as a visual search engine for businesses: account, boards, keywords, pins and links to the company website, plus advertising, measurement and image rights.

  • How to Reddit im Business

    Understanding and using Reddit: finding communities, listening, contributing helpfully as a brand or expert, Ask Me Anything formats, advertising and handling criticism.

  • How to Social Selling im Business

    Building customer relationships through social networks: profile, target customers, first contact, direct-message conversations, CRM, legal limits and sales metrics.

  • How to Storytelling im Business

    Using stories with purpose in business: building blocks and structures, brand and customer stories, presentations, text, video and audio, credibility and limits.

  • How to Analytics & KPI im Business

    Choosing metrics and measuring with minimal data: measurement plan, Google Analytics plus European and self-hosted alternatives, consent, campaign tracking, reporting.

  • How to Automation im Business

    Spotting recurring workflows and automating them without coding skills: building blocks, tools, interfaces, error handling, data protection and cost-effectiveness.

  • How to Blogging im Business

    Building a blog on the company website: topics, platform choice, posts, visibility in search and AI systems, image rights, accessibility and data protection.

  • How to Bluesky im Business

    Understanding and using Bluesky: the decentralized model, a custom domain as username, feeds, starter packs, moderation, data control and results without platform ads.

  • How to Chatbots im Business

    Planning, choosing and running chatbots for customers and staff: use cases, conversation design, knowledge base, handover to humans, the AI Act and data protection.

  • How to Content Marketing im Business

    Developing a content strategy that fits goals and resources: audiences, topics, channels, editorial plan, production, AI support and measuring success.

  • How to Discord im Business

    Building and running a community on Discord: servers, channels, roles, moderation, bots, events, membership models, data protection, youth protection and alternatives.

  • How to AEGIS im Business

    AEGIS as a security and governance framework for AI agents, with separate planning, review and execution, run locally. For companies that control their own data.

Status of the series: autumn 2026. An overview with where to get the books will follow on oqueo.com.

Passing on knowledge

Since 2002 I have run seminars and workshops on social media and digital communication, today also on AI. Dates, content and prices are at oQueo (workshops are held in German).

Workshops at oQueo (opens in a new window)

Contact

You can reach me through the form or by email. Orders and project requests go through oQueo.

Write a message Request a project at oQueo (opens in a new window)